Viewability study : Inconsistent approaches across vendors seen as industry’s biggest issue


Half of senior digital execs say IAB/MRC viewability  standards inadequate Half of senior agency and publisher executives, interviewed in-depth for a study on the present and future of online ad viewability, believe the standards set by the IAB and Media Rating Council are not an adequate measure of viewability. The report, produced by ad technology [more ]
http://bit.ly/1MG5pa3

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