Rugby World Cup : “The ‘bandwagon’ fan is female and affluent” – Exponential


On the eve of the Rugby World Cup, an analysis of 3 million+ rugby fans reveals (a) how the fan base changes in a world cup year and (b) some new stereotypes about the differences with football fans: “Rugby ‘bandwagon’ fans most likely to be women – particularly mums Analysis of rugby and football fans reveals [more ]
http://bit.ly/1KwV8XP

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