Single customer view: The end of civilisation as we know it? – Adrian Kingwell


By Adrian Kingwell, MD of analytics consultancy Mezzo Labs (www.mezzolabs.co.uk) Single Customer View is not a new idea. It has been around for at least twenty years. So why are we not there already? 72% of businesses understand advantages of Single Customer View, but only 16% have one in place . This was the headline quote in [more ]
http://bit.ly/1KwV62n

Comments

Post a Comment

Popular posts from this blog

RichRelevance, figleaves.com, Twist, W2O Group, Annalise Coady, AOL Inc, GroupM Entertainment, Graham Moysey, Richard Hampson, Being Mum with Tess Daly,30Something with Richard Bacon.

Image
“Controlled acceleration” As the communications and marketing worlds continue to converge,  the challenge for independent mid-size agencies will be how to continue to scale in response to the global needs of a dynamic client base.   Integrated, specialist services continue to be critical in delivering value-added services to clients, but to do this outside the US, agencies have to make bold choices in terms of what business verticals and horizontals they can leverage across geographies successfully.
Read more