Single customer view: The end of civilisation as we know it? – Adrian Kingwell


By Adrian Kingwell, MD of analytics consultancy Mezzo Labs (www.mezzolabs.co.uk) Single Customer View is not a new idea. It has been around for at least twenty years. So why are we not there already? 72% of businesses understand advantages of Single Customer View, but only 16% have one in place . This was the headline quote in [more ]
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