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However, financial transparency is biggest factor holding back level of spend London, 26 February 2015: Three-quarters of marketers plan to increase programmatic brand spend in the next 6-12 months, according to a survey conducted by programmatic advertising specialists, Infectious Media. “These results highlight that brand marketers are now well aware of the benefits of programmatic advertising”, states Martin Kelly, Infectious Media’s CEO and co-founder. “It allows advertisers to use data to make smarter buying decisions and with large, premium ad formats now available programmatically it’s a shrewd investment”. However, at the same time, two-thirds (65%) of marketers cite ‘lack of transparency of financials’ as the main barrier to really increasing programmatic ad spend. “Although marketers plan to put more investment into programmatic, it’s clear transparency is still an issue”, explains Martin. “The IAB forecast¹ programmatic would account for nearly half of disp...

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Following a competitive pitch, Manchester agency CreationADM have been appointed to rebrand a luxury holiday destination and redevelop their website. Located in the North Lakes, Underscar began life as a 19th Century coach house that was transformed into 26 exclusive time-ownership homes creating luxury apartments enjoyed by hundreds of owners from the UK and around the world. The brief was to create a brand that had a more contemporary feel whilst respecting the history of the organisation and their long established reputation as an exclusive holiday location. Underscar also required a website with a dual purpose; to showcase the destination and its luxury properties whilst providing owners with a secure area to share information with each other. The site will also interact seamlessly with major holiday booking sites.

"Marketing talks at people. Content marketing talks with them”  Doug Kessler Feb 22, 2015 0 Views 0 Likes 0 Comments Share on LinkedIn Share on Facebook Share on Google Plus Share on Twitter Please make sure you take a close look at  this weekend issue of theMarketingblog newsletter . It was posted to over 25,000 decision makers and influencers - enjoy it. Newslettered : Back to the Content Creation question. You can have a newsletter similar to this for your operation.  TheMarketingblog can now create your own result driven bespoke newsletter .You must admit - it sounds good doesn't it. It can be incorporated into your various sites - and better still it follows the right format You can use it as very powerful, totally up to date newsletter. A real winner. It allows your company to be seen as the industry guru. All of this is achieved by our team saving you vital management time The first bespoke newsletter in the Newsle...

The 'Driving Deep Changes Blog' : Great 'Laughter Spots' collected for you - and a ... : Enjoy these 'Best Business Blunders' and 'Great Laughter Spots' from theMarketingblog

Enjoy these 'Best Business Blunders' and 'Great Laughter Spots' from theMarketingblog

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The best of theMarketingblog Get your success story loaded - call Will Corry 01784 434 412 Exterion Media launch EM Solutions as part of its wholesale restructure Out-of-home (OOH) media provider Exterion Media has overhauled its UK commercial structure with the launch of EM Solutions as it looks to better cater to Read MORE

DIGITAL TO ACCOUNT FOR 50% OF UK ADSPEND IN 2015 Digital to grow fastest (9.5%) followed by cinema and TV; print only ad format to decline UK ad spend to grow 5.4% in 2015 – 60% faster than in US and Western Europe Half of UK advertising spend in 2015 will go on the internet and mobile devices, according to the latest Advertising Forecast from Strategy Analytics. Nearly £8.0bn is forecast to be spent on digital advertising in 2015 – over twice that spent on TV (£3.8bn, 24% share). Print follows at £2.5bn (16%). Outdoor (£910 million), radio (£492m) and cinema (£179m) will account for the remaining 10%. “Digital crossing the 50% share threshold is a seminal moment in the history of the ad industry, particularly factoring in its dominance in the UK compared to globally,” said Michael Goodman, co-author of Strategy Analytics’ report. “Digital accounts for a third of ad spend in Western Europe, 30% globally and just over a quarter in the US – where TV still rules the roos...

Giant iTab announce the launch of their new 42" Giant Phone as a new low-cost addition to their award winning range of Rental touchscreen tablets and smartphones. This elegant 42" touchscreen solution builds on the success of their massively popular 55" showcase unit but, because it is smaller, lighter and easier to install, it can be dry-hired for a significantly lower cost with easy build instructions, lower shipping expense and our own login service for remote set-up & support. The new 42" viewpoint comes as a complete solution including touchscreen, mac-mini, designer stand and custom flight case. Giant iTabs are extremely versatile offering a wide range of uses for added visitor engagement including showguides, twitter walls, web and App showcasing, product launches, brochures, pictures and video showreels, b...

Affectv - the UK based technology company developing solutions to improve the Internet by making advertising relevant for people, with their proprietary patent-pending SignalAds(tm) technology, has announced two key senior hires to strengthen its management team in order to scale the business and prepare for its US launch. Pascal Zähner is joining as COO and will look after the development of Affectv's commercial operations, with a primary focus on the EMEA region.  Joanne Patterson joins as CMO and will be responsible for Affectv's global marketing efforts, Joanne has a wealth of marketing experience in digital advertising having been responsible for the marketing teams at leading ad tech firms Blue Lithium, Adconion and Exponential. COO and CMO hires prepare @Affectv for US launch, in @Exchangewire weekly round up - https://t.co/0aK2V1qk9j — Affectv (@Affectv) February 13, 2015 JOB CANDIDATES OVERLOOKING SOCIAL MEDIA PROFILES WHEN APPLYING FOR NEW ROL...

Golf Monthly, the UK’s leading multi-platform golf media brand, is launching a free digital monthly magazine titled What’s In the Bag, keeping keen golfers up-to-date on all the latest equipment from the world of golf What’s In the Bag is dedicated to delivering in-depth content on equipment and apparel, brought to readers by the expert team behind Golf Monthly’s product pages. Content will be hot on the heels of the latest product launches and the technology behind them, along with sharing what the professionals are competing with.   Readers will also benefit from the use of video in this new monthly, with product reviews offering audiences the opportunity to watch the products being tested and behind-the-scenes footage at key events allows readers to get closer to the action.   The design achieves a user-friendly mobile experience, allowing the reader to easily enjoy the bite size content while on the go. Text, images and video have been designed to en...

Technology for Marketing & Advertising 2015    is the real, heavy-hitter UK event  for marketers by marketers .   It assembled over 8,000 marketing professionals last year, sharing a wealth of cross-sector experience across dozens of workshops, roundtables and seminars. If you love marketing, you'll be sorry to miss it - and we know it! How do we know it? Because we were there in 2014 and can attest to the show's highly effective, no-nonsense approach to networking: pitch away, be pitched,  get terrific leads in ! It'll be held on 25-26 February at Olympia National, London, and we're excited to once again be there helping companies get their  multichannel marketing automation  together! We must have made such a splash last year that we are prominently featured in the "Why visit us" banner. Check us out :) Sounds really nice. I'm interested in visiting. What do I get? You'll be attending industry-leading expert seminars a...

Ever fancied covering yourself in brown yeasty spread? Well you’re in luck! Marmite, Britain’s favourite yeasty spread has launched a body paint. Apparently sex store and stockist of the edible product, Harmony, has been overwhelmed with requests from customers looking to get their hands on the unusual delicacy.

The British Council of Shopping Centres (BCSC)  @ BCSCretailprop   has partnered with global retail intelligence expert, Experian FootFall, to produce a monthly footfall monitor, highlighting shopper traffic across UK shopping centres. The monitor, which will drill down in to consumer shopping patterns each month, will enable retailers and the retail property industry to better understand customer behavior through the analysis of footfall trends; data that is becoming ever more important due to the ongoing debates surrounding the changing nature of retail.

Durex Unveils New £1.54m Valentine’s Day Campaign Durex, the no.1 sexual wellbeing brand which is owned by RB, is inspiring couples to make a break with tradition and routine this Valentine’s Day and try something new and give something different. 

FMCG - MOST POPULAR NEWS from FoodAndDrinkEurope.com 1  Not so sweet: ‘Surprising’ sugar spike in UK breakfast cereals, mostly in own label 2 Olive oil, craft brands and quad bags: European chips are more interesting than ever… 3 Sugar intakes 'decreasing' or 'stable' globally, report finds 4 ‘Broken big business ethics’: Diageo attacked for extending supplier payment terms 5 Legal loopholes allowing ‘junk food’ ads to kids must be closed: British Heart Foundation