Affectv, Pascal Zähner, Joanne Patterson, Randstad, Ruth Jacobs, Headstream, SOS Children’s Villages, Christoph Jünger, Kelly Moor

Affectv - the UK based technology company developing solutions to improve the Internet by making advertising relevant for people, with their proprietary patent-pending SignalAds(tm) technology, has announced two key senior hires to strengthen its management team in order to scale the business and prepare for its US launch.

Pascal Zähner is joining as COO and will look after the development of Affectv's commercial operations, with a primary focus on the EMEA region. 

Joanne Patterson joins as CMO and will be responsible for Affectv's global marketing efforts, Joanne has a wealth of marketing experience in digital advertising having been responsible for the marketing teams at leading ad tech firms Blue Lithium, Adconion and Exponential.

COO and CMO hires prepare @Affectv for US launch, in @Exchangewire weekly round up - https://t.co/0aK2V1qk9j
— Affectv (@Affectv) February 13, 2015

JOB CANDIDATES OVERLOOKING SOCIAL MEDIA

PROFILES WHEN APPLYING FOR NEW ROLES

·         Just two in 10 job candidates tailor their LinkedIn profile when going for new job

·         But more than three-fifths remember to make their CV relevant for specific posts

·         Three-quarters of applicants are comfortable with future employees viewing their online profiles

Despite the increased involvement of social media websites such as LinkedIn in the job-hunting process, candidates are forgetting to tailor their online profiles when applying for jobs, according to research from specialist recruiter Randstad Business Support.

Its research found that while more than three-fifths of workers are mindful of the need to adapt their CV before applying for specific roles, less than two in 10 remember to update their LinkedIn profile, meaning there may be discrepancies between the two.

A third of job hopefuls don’t refresh their CV or their LinkedIn profile, hoping the generic information included within will be enough to land them a new role. 

Ruth Jacobs, Managing Director of Randstad Business Support, comments: “Social media – and LinkedIn in particular – has made looking for new opportunities easier for those seeking a fresh challenge, but it needs to be harnessed in the right way to be of maximum use to the individual. You wouldn’t send a group email attaching your CV to multiple different job applications, so similarly you need to be careful that your LinkedIn profile isn’t accidentally doing the same thing.

“With jobs in retail, office support, marketing and sales there are likely to be transferable skills between roles, but it is still vitally important to show you are interested in a particular role by demonstrating the specific traits that make you suitable for it. To this end, it is actually more advisable to adopt a ‘less is more’ approach to your LinkedIn page and populate it with pretty basic information rather than risk over-sharing and counter-intuitively ruling yourself out of a desired role.”  

Content marketing agency Headstream has been appointed by SOS Children’s Villages, the largest non-governmental organisation focused on supporting children without parental care and families at risk, to handle a multi-country digital lab innovation brief. The agency won the work following a competitive global pitch.

Headstream will be helping bring the organisation’s digital activity more in-line with the needs and expectations of its sponsors across multiple countries. SOS Children’s Villages sponsors are generally from an older demographic, the majority of whom have been engaged with the organisation for a number of years.

The agency will support designing a digitally-focused sponsorship servicing strategy with the aim of improving both the donor experience and sponsorship attractiveness.

Headstream will support the testing of new and innovative digital and mobile touch points. The agency will create localisation guidelines and toolkits for defined touch points, with initial toolkit due to be launched for testing in local markets soon. All solutions will be aimed at saving the organisation money whilst also providing sponsors with more information about the organisation and the child they are sponsoring.

Christoph Jünger, International head of Individual Giving at SOS Children’s Villages, said: “SOS Children’s Villages has decided to work together with Headstream on a multi-country product development project after the agency proved to have an excellent understanding of our business issues, particularly in the area of fundraising.

“The agency offered a spot-on analysis of market research findings that our project team had been collecting previously in Austria, Denmark, Germany, Norway and Sweden. They later turned these insights into simple, innovative and marketable ideas to digitise our donor journey. We are excited to be working with Headstream and are sure that the work of the agency will help us improve our donors’ experience.”

Kelly Moor, client director at Headstream, added: “This was a really significant piece of work to win, most notably because of the extensive agency list we were pitching against and the calibre of the organisation. Winning the SOS Children’s Villages brief represents a fantastic opportunity to deliver innovative ideas and work with an organisation that provides support to so many children in need across the world. Our work will help raise vital funds for such a great cause and enhance the experience of the sponsors who are so vital to the organisation’s work.”