New account gains : CreationADM, Underscar, GreenVale Potatoes, BD Network, Guy Parker, Barbara Hedley, Tracey Mattock, Carolyn Laing
Located in the North Lakes,
Underscar began life as a 19th Century coach house that was transformed into 26
exclusive time-ownership homes creating luxury apartments enjoyed by hundreds
of owners from the UK and around the world.
The brief was to create a brand
that had a more contemporary feel whilst respecting the history of the
organisation and their long established reputation as an exclusive holiday
location. Underscar also required a website with a dual purpose; to showcase
the destination and its luxury properties whilst providing owners with a secure
area to share information with each other. The site will also interact
seamlessly with major holiday booking sites.
When speaking about working with CreationADM, Barbara Hedley from Underscar said "Creation brought an idea
and a way of thinking to us that both represented our brand and the ethos of
Underscar. When complete, we'll not only have a brand image that is ‘uniquely
Underscar', but also a digital presence that will open up the destination to
potentially millions worldwide."
"We have a growing presence
within the leisure industry in the Lake District and are looking forward to
furthering our client base with this account win for Underscar." Guy
Parker, Digital Director, commented on Creation ADM's latest client win.
"As well as the creative challenge, it was also a significant technical
task too. A challenge we're pleased to have risen to."
GreenVale Potatoes has
announced a major six-month in-store and social media campaign.
The campaign, devised by BD Network who were appointed following a competitive pitch, marks only the second major marketing campaign for the brand since its launch in 2012
The campaign, devised by BD Network who were appointed following a competitive pitch, marks only the second major marketing campaign for the brand since its launch in 2012
Devised to encourage loyal customers of GreenVale
potatoes to spread the word, the campaign will launch in the GB on 21st February
running until 20th August within Tesco, Ocado and Booth’s.
The collector scheme – named Potatopals, encourages customers to introduce a friend in exchange for Potatokens. The unique codes, printed
in the ‘love and lifted’ section of all promotional packs
and Tesco magazine, offers consumers the chance to collect a
range of exclusive GreenVale kitchen utensils.
Social media will run alongside the
campaign, encouraging consumers to share their personal GreenVale recipes and recommendations with their
friends via Facebook in exchange for exclusive
GreenVale Potatowels.
Tracey Mattock, Marketing Manager, GreenVale
Potatoes: “The GreenVale brand
is performing very strongly with YoY double digit
growth. It has a very loyal customer base and we know that once shoppers try
our potatoes they keep coming back for
more. This campaign has been devised to encourage trial and repurchase and we
are confident of some strong results
and consumer engagement with the rewards we have to offer.”
Carolyn Laing, Director, BD
Network: “Greenvale has big brand
ambitions within the UK and we are excited to be working with them at
such a time of growth. The campaign will thank loyal consumers whilst generating trial and awareness within our target base. We look
forward to seeing the results.”
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