Durex is inspiring couples to make a break with tradition and routine this Valentine’s Day


Durex Unveils New £1.54m Valentine’s Day Campaign

Durex, the no.1 sexual wellbeing brand which is owned by RB, is inspiring couples to make a break with tradition and routine this Valentine’s Day and try something new and give something different. 


Following new research commissioned by Durex[1] that found that pleasure gels are one of the most popular things that people would like to experiment with in the bedroom, February 14th is the perfect time to ditch the chocolates and roses and try something new.

The new marketing campaign will be executed across TV, cinema, digital and be complemented by in-store point of sale merchandising.

Durex, is the UK’s no.1 condom brand [2]



[1] Durex #50GamesToPlay survey, 2,000 UK adults aged 18-60, December 2014
[2] Nielsen Data, Value Sales, MAT, December 2014

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