TheMarketingblog

Images…we all love them. Whether it’s funny #FAIL photos, pictures of our family or maybe photos of our favorite recipe or vacation spot, we love to share them with others. And recent trends in social media are showing that  sharing photos and images is a great way to make sure that your blog posts are getting traffic . However, the more images you include in an article, the slower your page load times will be and the longer your visitors will have to wait to enjoy the content.  Additionally, Google penalizes slow-loading websites and blogs by not ranking them as high as those that load quickly. Sure, there are definitely  housekeeping activities, you can do to tighten up your content , but that will only get you so far. So, therein lies the challenge. How do continue to include great images while ensuring that your posts load as quickly has possible. Three  simple words (OK…one of them is a acronym but you know what I mean): Crunch Cache CDN If you ar...

FIFA has been thrown into chaos after the arrest of officials over claims of corruption in football. But former Visa global sponsorship head  Andrew Woodward  argues while change is needed sponsors would be mad to dump the organisation now. Around the world today, PR folks in places like San Francisco, Seoul , Chicago, Nuremberg, St Louis and Atlanta are fielding calls from breathless journalists asking if they will continue their sponsorship of the FIFA World Cup. Meanwhile, marketing is on the phone as social media is turning over at pace as people say things like “I am going to boycott your product unless you dump FIFA”. The cities mentioned are the homes of the some of the big sponsors of the most prestigious sporting event in the world. In the offices of companies like Visa, Kia Hyundai, McDonalds, Adidas, Budweiser and Coca-Cola, these same PR folks are being summoned to the C-suite to discuss the company’s response while others ponder whether their...

What is Content Aggregation? In simple definitions, content aggregation is a process to fetch (or procure, or capture), different pieces of content – online and offline. The idea is to bring information from various dispersed sources under a common roof. The advantage to do that is to have a  streamlined experience  of digesting valuable pieces of information.

Banned: Graphic anti-Halal pamphlet and a gun-toting Winnie the Pooh  The ad the ASB deemed this Club Shoop ad “inappropriate.” A graphic anti-Halal certification group pamphlet depicting a cow with its throat slit lying in a pool of blood is one of several recent ads to fall foul of the Ad Standards Board. Circulated by anti-Halal group Restore Australia, the flyer showed a cow lying on the ground with a severed throat, accompanied by the text “This Australian cow was fully conscious as its throat was slit”. A member of the public  complained  to the watchdog, writing that “blood all over the ground… kids don’t need to see this.” The watchdog ruled against the ad, as it contained imagery that was “likely to cause alarm to the community, especially children.” Warning: Image appears below