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What is Content Aggregation?
In simple definitions, content aggregation is a process to fetch (or procure, or capture), different pieces of content – online and offline. The idea is to bring information from various dispersed sources under a common roof. The advantage to do that is to have a streamlined experience of digesting valuable pieces of information.
What is Social Media Content Aggregation?
Add in social media to the above definition, and the concept does not deviate. Social media content aggregation deals with accumulating all sorts of social content in one place. This could come from any of the major social media players as well as other important sources explained below. The overall advantage is to look at various social media conversations within a common entity. This helps triggering more social engagement, amplify social reach and increase social proof.
What are the different sources and types of content available for aggregation?
This is where things start to get interesting. Brands, businesses and organizations thrive on user generated content. These users could be the entities themselves. Or they could be their customers, loyal fans or followers. Content generated through a brand’s own efforts is what we refer to as Self Generated Content. On the other hand, valuable pieces of information generated through users, fans, customers are termed as Customer Generated Content (orUser Generated Content). Content aggregator tools rely on such sources.
Speaking of the different types of content available for aggregation – there are a plethora of options. Some of the major role players and regular contributors for social media content include -
Facebook (Wall posts, customer reviews, user generated photos)
RSS Feeds, Web articles, Online reviews and much more …
But you might already know this right? You are not here to learn about where the content is coming from. You are here to learn on how to strategically use the above social media content. And how to use a content aggregator platform. And how to leverage both to form a solid content aggregation strategy for your business or brand. You are right. And that is exactly what the rest of this article talks about.
What is the need for a Content Aggregator platform?
The ability to tell a powerful story through scattered yet relevant pieces of content is what separates you from the competition. Brands and individuals belonging to the following industry verticals are currently reaping the benefits of a content aggregator platform. To find out more about how you can leverage the concept of live social media feeds for these industries click on the below links.
ContentPlum’s content aggregator solution is a versatile tool for any industry niche. It helps you pull together various forms of social media content. As and when it’s happening. Live. It then helps you filter out the negative content or spam. And then it even helps you customize the look and feel of your live display feed. And then finally it helps you deliver a unique, streamlined experience. On your website. A digital TV. A digital signage. An event display screen. Or even a jumbotron. This helps you drive deeper engagement levels with your audience. Customers can now feel connected to your brand. Users can stay updated through a single source of information outlet. Cross platform integration helps you increase social reach. It helps amplify the social proof.
And finally, now, its time for some action. You have been educated about content aggregation. It’s time to put the above theories into a tangible perspective. It’s time to make use of some innovative content aggregator strategies.
Best Content Aggregator Strategies To Display Live Social Media Feeds
The approach that we are going to take here is to lay these strategies out based on various industry verticals. Currently, since ContentPlum focuses primarily on e-Commerce, Restaurants, Events and Offices – those are our featured niches. But most of these concepts are generic enough to be applicable to other industry tangents too.
Content Aggregator Strategies for e-Commerce Businesses
Some of the most critical elements for an e-Commerce business include –
Creating a social buzz around their brand and product
Provide an engaging buying experience
Building social trust around their products from real users of the product
Being able to share and amplify the social reach for their brand
Drive more sales and increase conversions
Actionable recommended content aggregation strategies to leverage the above aspects:
Motivate buyers to post and share product photos and display them on product pages (Increases social proof)
Implement a targeted product hashtag contest to boost awareness (Increases social buzz and amplifies social reach)
Curate and display real customer tweets and posts at checkout pages (Increase conversions)
Content Aggregator Strategies for Restaurants
The most important vectors (other than providing great food) for restaurants include -
Social proof, mentions, reviews and ratings
Diner experience at the location
Ability to engage, and retain diners for a prolonged period of time
Actionable recommended content aggregation strategies are -
Display instagram or twitter feeds thus capturing user generated photos from inside the restaurant (Social proof)
Promote customer’s favorite dishes through targeted hashtags (Increase engagement)
Display live social media conversations of latest news and trend (Diner experience)
Content Aggregator Strategies for Events
Live events rely on the spur of the moment, and hence the most important vectors include -
Ability to drive deeper engagement levels with all the participants (attendees, sponsors, speakers etc)
Provide a visually engaging experience
Motivate and influence the audience – pre-event, during the event and post-event
Actionable recommended content aggregation strategies would be -
Setup a social wall displaying live social media feed using a targeted hashtag specific to the event (Visual experience)
Run a live QnA session through the use of this social media wall and a unique hashtag (Motivating and influencing the audience)
Feature participants by motivating them to share photos with specific hashtags (Increase engagement)
Content Aggregator Strategies for Offices
Organizations are bringing employees closer through various innovative campaigns. Social media wall is one of them and the important tangents for offices include -
Ability to deliver company news, announcements, industry news, competitor bytes
Share customer sentiments, product features and major groundbreaking deals
Share employee moments, company event photos – worldwide
Actionable recommended content aggregation strategies would be to -
Allow employees to share comments, posts and photos about their participation at various company events (Drive engagement)
Curate and display news from within the industry to keep employees informed
Run various contests to influence employee sentiments and promote the culture
Content aggregation has thus become a mainstream activity. And the ability to display such curated and integrated social media content is powerful. A live social media wall changes the way users interact. It changes the way businesses engage. And it changes the way static social content transforms into dynamic content. https://www.contentplum.com/ Graphics by Shutterstock