“Controlled acceleration” As the communications and marketing worlds continue to converge, the challenge for independent mid-size agencies will be how to continue to scale in response to the global needs of a dynamic client base. Integrated, specialist services continue to be critical in delivering value-added services to clients, but to do this outside the US, agencies have to make bold choices in terms of what business verticals and horizontals they can leverage across geographies successfully.
In part one of a two-part series, Mark Blair, VP of EMEA at Brightcove, explores the unique value of live streaming video, how to use it to communicate with external audiences and how it can the benefit your business Live streaming video is gaining more widespread use across enterprise organisations. Its use isn’t new. Corporations [more ] http://bit.ly/2vCngsg
London: Hasbro toy brand, Nerf, has teamed up with multi-award-wining boutique brand experience agency, i2i Marketing, to launch a rare opportunity to visit The Nerf Test Centre, which will tour the nation from 28 July. The Nerf Test Centre sees the famous Nerf shipping container transformed to feature a never-before-seen photo opportunity area with suspended [more ] http://bit.ly/2vBiD1t