RichRelevance, figleaves.com, Twist, W2O Group, Annalise Coady, AOL Inc, GroupM Entertainment, Graham Moysey, Richard Hampson, Being Mum with Tess Daly,30Something with Richard Bacon.
“Controlled acceleration”
As the communications and marketing worlds continue to converge, the challenge for independent mid-size agencies will be how to continue to scale in response to the global needs of a dynamic client base.
Integrated, specialist services continue to be critical in delivering value-added services to clients, but to do this outside the US, agencies have to make bold choices in terms of what business verticals and horizontals they can leverage across geographies successfully.
As the communications and marketing worlds continue to converge, the challenge for independent mid-size agencies will be how to continue to scale in response to the global needs of a dynamic client base.
Integrated, specialist services continue to be critical in delivering value-added services to clients, but to do this outside the US, agencies have to make bold choices in terms of what business verticals and horizontals they can leverage across geographies successfully.
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