Naked Breasts Adorn Billboards For Breast Cancer Awareness Campaign Breast cancer awareness charity CoppaFeel, which has previously urged college students to touch each other's breasts and presented us with the Topless Female Trampolining World Championships , is, again, placing breasts front and center in its efforts to call attention to breast cancer. The charity has launched a new billboard and print campaign which consists of naked images of woman's breasts adorned with the one word each woman in the photograph uses to describe her breasts. From sensitive, to doughy to squidgy to firm, the effort aims to get women (and everyone else) comfortable with examining breasts for lumps and discussing breast cancer in general. Read ON
Beko has launched a new long-term communications platform that will position the brand as the ‘Official partner of the everyday’. The Official partner of the everyday will establish Beko as a truly consumer centric brand that supports real peoples’ needs every single day, whilst celebrating the kitchen as the heart of the home for modern [more ] http://bit.ly/1M2WOyY
“Controlled acceleration” As the communications and marketing worlds continue to converge, the challenge for independent mid-size agencies will be how to continue to scale in response to the global needs of a dynamic client base. Integrated, specialist services continue to be critical in delivering value-added services to clients, but to do this outside the US, agencies have to make bold choices in terms of what business verticals and horizontals they can leverage across geographies successfully.