Brands and retailers to cash in on ‘festravel’ this summer


lastminute.com group launches music lovers targeting tool to help brands target by passion Brands should pay close attention to the music scene this summer as consumers flock to faraway festivals. That’s according to new data* from lastminute.com group that points to ‘festravel’ – travelling abroad to a music festival#MusicMakesYouTravel – as one of this year’s [more ]
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