LiveRamp Launches People-Based Search for Omnichannel Marketers
Enhances marketers’ ability to leverage CRM data in Google Customer Match LiveRamp™, an Acxiom® company and leading provider of omnichannel identity resolution, today announced the addition of targeting for people-based search to its platform. The addition complements LiveRamp’s strength in people-based targeting for display, allowing marketers to better coordinate efforts across these channels and deliver [more ]
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