Lack of data science skills presents major barrier to brands forming deep customer relationships


A significant data science skills gap is preventing businesses from delivering a personalised customer experience and accurately calculating ROI, according to a new report by marketing experts Jaywing. Despite nine in 10 marketers (92 per cent) agreeing that data management is a key priority for their business, Jaywing’s 2017 data-driven marketing report reveals that two-fifths [more ]
http://bit.ly/2pwVmxG

Comments

Post a Comment

Popular posts from this blog

RichRelevance, figleaves.com, Twist, W2O Group, Annalise Coady, AOL Inc, GroupM Entertainment, Graham Moysey, Richard Hampson, Being Mum with Tess Daly,30Something with Richard Bacon.

Image
“Controlled acceleration” As the communications and marketing worlds continue to converge,  the challenge for independent mid-size agencies will be how to continue to scale in response to the global needs of a dynamic client base.   Integrated, specialist services continue to be critical in delivering value-added services to clients, but to do this outside the US, agencies have to make bold choices in terms of what business verticals and horizontals they can leverage across geographies successfully.
Read more