Lack of data science skills presents major barrier to brands forming deep customer relationships


A significant data science skills gap is preventing businesses from delivering a personalised customer experience and accurately calculating ROI, according to a new report by marketing experts Jaywing. Despite nine in 10 marketers (92 per cent) agreeing that data management is a key priority for their business, Jaywing’s 2017 data-driven marketing report reveals that two-fifths [more ]
http://bit.ly/2pwVmxG

Comments

Popular posts from this blog

A new billboard and print campaign which consists of naked images of woman's breasts / CoppaFeel

Beko launches brand new global communications platform

RichRelevance, figleaves.com, Twist, W2O Group, Annalise Coady, AOL Inc, GroupM Entertainment, Graham Moysey, Richard Hampson, Being Mum with Tess Daly,30Something with Richard Bacon.