Aunt Bessie’s prioritises shopper marketing with Initials appointment


Aunt Bessie’s, the iconic, family-owned British food company, has appointed Initials as its shopper marketing agency. Following a competitive pitch against four undisclosed agencies, Initials will be handling shopper marketing across the Aunt Bessie’s brand. The appointment is part of a wider strategic shift by Aunt Bessie’s to give more focus to [more ]
http://bit.ly/2qxCgWt

Comments

Post a Comment

Popular posts from this blog

Your story needs to be upfront in as many social media sites as possible

Image
Social media marketing is inexpensive, incredibly responsive, and has the ability to develop brand champions more than any other form of marketing More about this opportunity http://bit.ly/c31Jmc We at purple penguin create quality stories for your company which can be published in theMarketingblog www.themarketingblog.co.uk to suit your marketing objectives. It's like getting the use of a well tested, result driven data base of over 65,000 UK marketing decision makers and influencers for your success story. It's unique and it's available at no charge when you trial the 'Streets of Ambitiousness' plan for theMarketingblog www.themarketingblog.co.uk Simple and Cost Effective Social Media Management We can also load these articles into Facebook, LinkedIn and Twitter sites in order to get the maximum Google and viral effect. From this thrust you will (a) get more fodder for your data base plus (b) a strong sales opportunity to get more new busi...
Read more

Movers and Groovers : Former Marketing Week journalist Mindi Chahal joins Acuity PR as Content Editor

Acuity, a b2b PR and content agency specialising in the creative, media, marketing and technology sectors, has appointed former Marketing Week journalist Mindi Chahal as Content Editor. Chahal brings more than seven years content and writing experience to the role. The newly created position demonstrates the growing value of content for clients of Acuity and [more ] http://bit.ly/2udJ2F1
Read more