Aunt Bessie’s prioritises shopper marketing with Initials appointment

Aunt Bessie’s, the iconic, family-owned British food company, has appointed Initials as its shopper marketing agency. Following a competitive pitch against four undisclosed agencies, Initials will be handling shopper marketing across the Aunt Bessie’s brand. The appointment is part of a wider strategic shift by Aunt Bessie’s to give more focus to [more ]
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