“Why brands should wake up to shopper marketing” … Jon Southcombe

2017 is looking like a watershed year for FMCG brands. Supermarket price wars are squeezing margins, inflation-led price rises are pushing consumers away from brands and towards own-brands and e-commerce is still a relentless juggernaut. Added to that, the fact that we’re witnessing unprecedented levels of NPD, and you can see why brands are looking [more ]
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