Research : Digital advertising grew at its fastest rate for 9 years, crossing the £10bn threshold for the first time … IAB


Mobile drives digital ad spend past £10 billion threshold 17.3pc rise is highest annual growth rate for 9 years Mobile driving almost entire growth, up 51pc Mobile video the fastest growing ad format, up 103pc Driven by advertisers’ need to tap into people’s rising use of mobile to watch content, digital advertising grew at its [more ]
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