Research : 56% of consumers use ad-blocking software on laptops but 46% don’t mind targeted online advertising

Market Research and Insight specialist Trinity McQueen reveals consumers will tolerate relevant online advertising but adblocking attitudes surge Research released today highlights the drastically changing way UK adults consume traditional and digital media, warning advertisers to maintain relevance above all. The ‘Audiences Unbound’ study of 1,000 UK adults was carried out by Market Research and [more ]
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