Research : Dark Social is key to converting rugby fans


Rugby is in rude health with attendances, viewers and profits soaring. As the sport’s biggest annual tournament – The 6 Nations – kicks off Saturday, new research reveals the opportunity Dark Social provides marketers to ride this wave and target rugby fans who are highly affluent consumers. Each month around 7.7 million fans engage with [more ]
http://bit.ly/2jF1Nxj

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