TheMarketingblog

Following a competitive tender process and pitch, the University of Essex has appointed digital agency Delete to drive the next phase of a digital transformation programme, which will see the agency re-define the organisation s digital presence. The University of Essex were seeking a collaborative agency partner who not only understood the challenges of the higher [more ] http://bit.ly/2lT0bhm

NewVoiceMedia, a leading global provider of inside sales and contact centre technology that helps businesses sell more, serve better and grow faster, has scooped three Stevie Awards. The company claimed bronze in the ‘Contact Center Solution – New Version’, ‘Sales Automation Solution – New Version’ and ‘Sales or Customer Service Solutions Technology Partner of the [more ] http://bit.ly/2m78J6D

info@giantitab.com +44 (0) 20 3542 1645 www.giantitab.com Following on from the success of their award-winning 42″ Smartphone solution, Giant iTab are launching a NEW 27″ Desktop Smartphone complete with:- • Fully enclosed Smartphone housing & stand • Built in Hi-Res Camera • Rotation arm for both Landscape and Portrait orientation Perfect for exhibitions, retail, banking, corporate, [more ] http://bit.ly/2lQZIfn

Every type of business needs a good marketing strategy. Otherwise, a business will fail to reach their maximum revenue. Finding the right marketing techniques can be a tedious process. You might need to make extensive researches or even try those strategies on a trial and error basis. However, to save you from all these time-consuming [more ] http://bit.ly/2lQoAUA

SEO tools that turbo charge your business. The @JudithLewis session at The Search Elite Conference will future proof your online marketing pic.twitter.com/P4KfB2UZ3k Search Elite (@thesearchelite) February 23, 2017 http://bit.ly/2lNyZjW

The search marketing elite are gathering to deliver a conference that has one clear objective – to show you how to make significantly more money from your online business using clever SEM. The Search Elite Conference has a lineup of speakers that have each led outstanding success in search marketing. If you are an in-house [more ] http://bit.ly/2lNI3oW

Running a hotel can be hard work – on top of house-keeping and serving customers their breakfast, you’re also responsible for marketing your business, welcoming guests and staying on top of your finances. Luckily, it’s possible to rely on a customer relationship management (CRM) system like Eviivo to take some of the pressure out of [more ] http://bit.ly/2l31JYQ

info@giantitab.com +44 (0) 20 3542 1645 www.giantitab.com BIGGER THAN YOUR PHONE Following on from the success of their award-winning 42 Smartphone solution, Giant iTab are launching a NEW 27 Desktop Smartphone complete with:- • Fully enclosed Smartphone housing & stand • Built in Hi-Res Camera • Rotation arm for both Landscape and Portrait orientation Perfect [more ] http://bit.ly/2l2Fmmh

Following the successful launch and fundraising of mum’s app Mush (www.letsmush.com), the company unveiled it’s new outdoor advertising this month to support its Facebook and Google activity. VCCP Media were appointed to run the media planning and buying and conceived the cut-through campaign. The London-wide activity consists of highly visible 6 sheets in key areas [more ] http://bit.ly/2lMaGD7

Jacob Bailey Group, the creative business services agency, is launching the Brilliant Experiences Board to encourage diversity across the business. The new Board has seven members from departments within the agency: Jacob Bailey (UK), Jacob Bailey (US), 032, Technical Studio and Operations. It aims to create a diverse composition of backgrounds, experiences and talent to [more ] http://bit.ly/2kPOx9H

Full service creative agency LIFE has expanded its creative team, with the appointment of Senior Creatives Jason Cope and John Protheroe, from Grey Shopper and Denfield respectively. These appointments will support a series of recent new business wins for LIFE including Müller and SHS Drinks. Whilst at Grey Shopper, Cope crafted campaigns for Gillette, Lucozade, [more ] http://bit.ly/2kPEGAD

https://www.e-goi.com/en/p/lp-email-marketing/ http://bit.ly/2kZvDIJ

UK supermarket Morrisons is tapping into a pie-based scandal at non-league football side Sutton FC, offering the club’s former reserve keeper an ambassadorial role. Forty-six-year-old Wayne Shaw is currently under investigation from the FA under allegations of illegal gambling all revolving around his half time meal, a greasy pie, dined upon during Arsenal s 2-0 FA [more ] http://bit.ly/2kYJhvu

The pastor entered his donkey in a race and it won.The pastor was so pleased with the donkey that he entered it in the Race again, and it won again.The local paper read:PASTOR S ASS OUT FRONT.The Bishop was so upset with this kind of publicity that he ordered the pastor not to enter the donkey [more ] http://bit.ly/2kKZ6e9

London Dungeon #sorrynotsorry for morbid Valentine’s campaign | PR Examples https://t.co/kVkNhC9jYf please retweet pic.twitter.com/jDcIS1zdEs Will Corry (@slievemore) February 22, 2017 http://bit.ly/2kL48qT

British consumer spending confidence is at its highest level on record but a huge rise in concern about the economy saw it overtake terrorism and immigration as the nation’s biggest concern, according to Nielsen s latest global report on consumer confidence and spending intentions. British consumer spending confidence has hit its highest level on record but a [more ] http://bit.ly/2lI1S3e

You spent thousands of dollars on journey mapping consultants, workshops, and tools, and you’re thrilled to have survived the exercise and walked away with some great-looking maps. Then reality sets in. You were told that journey maps are the be-all-end-all tool for customer experience transformations. But looking at your maps, you suddenly have no idea [more ] http://bit.ly/2lIaZRx

A call to arms across the industry to design for an emotional response to customer communications to deepen engagement and bolster impact Amaze One, the CRM agency born from a fusion of digital creative experts, Amaze, and data specialists, Occam, are on a mission to address the need and importance of human insight for successful [more ] http://bit.ly/2lI3YQA

"Don t Waste Money Buying Traffic". CEO Spades Media Jim Banks @jimbanks gets controversial at the Search Elite Conference @thesearchelite pic.twitter.com/pvbiyA6FaA RealityPR (@realandy) February 21, 2017 http://bit.ly/2lHuWrC

NewVoiceMedia, a leading global provider of inside sales and contact centre technology that helps businesses sell more, serve better and grow faster, has successfully completed a Service Organisation Controls (SOC) 2 Type 2 examination based on the trust principles of security, availability and confidentiality. Accountancy firm PricewaterhouseCoopers (PwC) performed a rigorous audit of NewVoiceMedia’s security [more ] http://bit.ly/2kUpoFN

Jaguar Land Rover, Thomson Reuters and others have reacted to a report that ads have appeared on hate sites and next to YouTube videos from supporters of terrorist and extremist groups. Big-name advertisers, including car maker Jaguar Land Rover and media and information firm Thomson Reuters, have suspended or limited their U.K. digital advertising spending [more ] http://bit.ly/2kUmwZv

Social Media & Marketing Calendar 2017 from E-goi Marketing Calendar for 2017. Don’t miss a single day on your strategy! E-goi just made a brand new, tailored marketing calendar for 2017! Why use it? It’s cool, useful, integrates perfectly with your Google Calendar and was made by the greatest marketing automation experts on the planet [more ] http://bit.ly/2kTBEX8

Building and launching a WordPress website – whether for yourself or a client – is a lot of work. Many different parts have to come together to form a consistent whole and create a successful site. With so many things in the air, it’s easy to forget a few of them. While mistakes are almost [more ] http://bit.ly/2kQQyO2

As a route to delivering your message, be it news about a product launch, an event/exhibition or a new campaign, there are multiple benefits to undertaking media partnerships. The main benefit of partnership working is often guaranteed media coverage. Coverage which is largely editorial in appearance but allows you more control over content. Setting up [more ] http://bit.ly/2kQ1BXL

Giant iTab has announced it will return to International Confex for the fourth year running, both as part of EventTech17 and as signage for the show. More than 14,000 event professionals are expected to attend Confex, which is co-locating with the Event Production Show and office*. Organiser Mash Media is working with Giant iTab to [more ] http://bit.ly/2lCeysB

Two aliens landed at Hervey Bay near a petrol station that was closed for the night. They approached one of the petrol pumps and the younger alien addressed it saying, Greetings, Earthling. We come in peace. Take us to your leader! The petrol pump, of course, didn t respond. Annoyed at the pump s haughty attitude, he [more ] http://bit.ly/2lYLpoD

Consumer goods giant, PZ Cussons, has collaborated with independent design agency, Hark, to launch the new Bayley’s of Bond Street brand. The perfumed anti-bacterial hand wash is the first product to be released from the new Bayley’s of Bond Street’s washing and bathing range. Positioning of the products centres on giving customers a taste of [more ] http://bit.ly/2lrCnmL

An image of a pregnant Donald Trump being held lovingly by Vladimir Putin has gone viral after it was projected onto a succession of buildings across Brooklyn and Manhattan. The startling image accompanied by the hashtag #lovethroughhate caught the imagination of New Yorkers after it began appearing on Valentine s Day. But what appears to be [more ] http://bit.ly/2lUQSwZ

Alongside her role as International Sales Director at The Washington Post, Emma Winchurch-Beale has been named as 2017 President of the World Media Group, a strategic alliance of the world’s leading international publications to which the Washington Post belongs. She takes over the year-long position from Rupert Turnbull, Vice President EMEA, Time Inc. One of [more ] http://bit.ly/2lodkR2

Most hated man in Britain fights to overturn #Brexit.#ThankyouTonyhttps://t.co/1ZcrA2lTiJ Ann Sheridan (@bernerlap) February 17, 2017 http://bit.ly/2lUyIv4

Alongside her role as International Sales Director at The Washington Post, Emma Winchurch-Beale has been named as 2017 President of the World Media Group, a strategic alliance of the world’s leading international publications to which the Washington Post belongs. She takes over the year-long position from Rupert Turnbull, Vice President EMEA, Time Inc. One of [more ] http://bit.ly/2lodkR2

Alongside her role as International Sales Director at The Washington Post, Emma Winchurch-Beale has been named as 2017 President of the World Media Group, a strategic alliance of the world’s leading international publications to which the Washington Post belongs. She takes over the year-long position from Rupert Turnbull, Vice President EMEA, Time Inc. One of [more ] http://bit.ly/2lodkR2

Aspirational millennials set luxury fashion in their sights Traditional designers capitalising on millennial money through digital 83% of millennials are more likely to visit Gucci than those over 35s Louis Vuitton and Supreme partnership drove 23% increase in brand searches[i] 45% increase in website traffic to luxury fashion retailers over the past three years London: [more ] http://bit.ly/2lntNVF

The Clareville Newsletter // http://bit.ly/2lntZEp

Content is king, or so we’ve always been told. We’re led to believe that customers have an attention span of zero – stop entertaining them and they’ll find another business that does in the click of a button. So the response is content, content and more content. Blogs, social media, whitepapers, infographics, videos – whatever [more ] http://bit.ly/2lRFQbw

Behind every great promotion should be a  great set of Terms and Conditions – they are not just for decoration. Many promotional disasters have been avoided as a result of having carefully crafted T&C’s to protect both the promoter and the consumer. Engagement is often a key objective of a campaign, building a positive relationship [more ] http://bit.ly/2lkU9YF

A very drunk bloke meets a prostitute in a dark alley. How much for full sex? He asks. That be £20 she says. Ok says the bloke and they get it on.All of a sudden a policeman appears and shining a torch in their faces asks, What s going on here then? Nothing officer, I m just having sex with the [more ] http://bit.ly/2l8WkMA

Tom Bourlet writes   .Whether you work in SEO, PPC, UX, Social Media or any other area of digital marketing, now is the time to book a few events into your calendar. A number of these conferences sell out quick, so make sure to get the early bird tickets. Below are the key talks and events [more ] http://bit.ly/2l8mxe7

NewVoiceMedia, a leading global provider of inside sales and contact centre technology that helps businesses sell more, serve better and grow faster, has been awarded Corporate Vision’s 2017 UK Technology and Software Top 10 Award for its ContactWorld solution. ContactWorld is a multi-tenant intelligent communications platform that enables sales and service reps to have more [more ] http://bit.ly/2l7Bk98

If you’re in the UK and looking to buy a Sonos speaker, you better get your order in before February 23rd. After then, prices will be rising by up to 25 percent across the company’s various product ranges, thanks to Brexit. Sonos’ most affordable speaker, the Play:1, is increasing in price from £169 to £199; the [more ] http://bit.ly/2lcjJ1x

Royal Mail Data Services Reports that Poor-Quality Customer Data Continues to Impede UK Brands’ Marketing Performance As more marketers work to produce better ROIs against tighter budgets, in 2017 new research predicts that the true costs of poor-quality customer data are about to hit home for major UK brands. New research from Royal Mail Data [more ] http://bit.ly/2lbAjyz

Brits spring into action to book short breaks ahead of Valentine’s Day Searches for short breaks up nearly a fifth year-on-year Bing Ads today releases insights into the growth of Britain’s love of a mini-break as UK consumers search for more me-time moments. In its Spring Travel Insights report, released today, Bing has found that [more ] http://bit.ly/2lb5jid

Running a business is tricky, there are no two ways about it. From finding the capital to get up and running to balancing the cashflow to growing your client base, there are 101 things to get right. If you’re selling online, there are three things to focus on. Here we take a look at ways [more ] http://bit.ly/2lb0OEw

Little Johnny came home from school to see the family s pet rooster dead in the front yard. Rigor Mortis had set in and it was flat on its back with its legs in the air. When his Dad came home Johnny said, Dad our rooster is dead and his legs are sticking in the air. [more ] http://bit.ly/2laQNHr

You do not require to have a lot of money for you to start up a business.You can always start a business with limited capital. What is important for starting a business on a small budget is to ensure that you have enough skills and knowledge regarding cost control How can you open a business [more ] http://bit.ly/2l9ViSy

5 Marketing Tips for Your E-Commerce Store Today, running an e-commerce store has quickly become one of the most popular methods of making an income online. It’s possible to start an e-commerce store with little start-up capital, and selling online is a much cheaper alternative to setting up a bricks and mortar store, making it [more ] http://bit.ly/2kmzTkX

Affordable Technology Gifts for 2017 And Beyond Just a few decades ago, the idea of handheld computers in our pockets was almost unthinkable and none of us carried mobile phones or had internet access. While there was plenty of technology available, it carried a price tag far higher than the average salary could achieve. Today, [more ] http://bit.ly/2kj024k

This issue of brand safety online is one of the very reasons the Joint Industry Committee for Web Standards (JICWEBS) was set up and we have a certification system to tackle this. It enables companies involved in serving online ads to be audited and show how their processes meet the industry agreed good practice principles [more ] http://bit.ly/2kcj4ct

Humour is what engaged people, not tackling social issues Mr Clean and Skittles produced the most engaging Super Bowl ads according to a study that measured people’s facial expressions. Mr Clean’s Cleaner of your Dreams and Skittles’ Romance both scored 98.0% on the emotionally compelling, or engaging, scale, which is a combined measure of how [more ] http://bit.ly/2lvmfO6

Have you ever tried to take the financial risk out of a promotion? Trying to guess the redemptions on a coupon campaign can be difficult and predicting the number of entries into a competition is a tough task. Getting it wrong can be costly. ‘Fixed Fee’ is one way of protecting your budget and your [more ] http://bit.ly/2lnZrDo

The search marketing elite are gathering to deliver a conference that has one clear objective – to show you how to make significantly more money from your online business using clever SEM. http://bit.ly/2lonYIB

Prophet, the global strategy consultancy, today announced a partnership with Innovate Finance, the independent members’ association representing the UK’s global FinTech community. The rise of FinTech is disrupting the traditional finance world in very deep and lasting ways, and the disruption has only just begun. Prophet and Innovate Finance are collaborating to support the FinTech [more ] http://bit.ly/2lom6zj

Next Plc is implementing a new Digital Asset Management (DAM) system to enhance its ability to use and manage its growing volume of digital assets, such as photos and videos.  This will help the retailer to bring its products to life on its ecommerce website (next.co.uk) and the Next Directory more efficiently, and to create [more ] http://bit.ly/2luuTNa

Have you ever tried to take the financial risk out of a promotion? Trying to guess the redemptions on a coupon campaign can be difficult and predicting the number of entries into a competition is a tough task. Getting it wrong can be costly. ‘Fixed Fee’ is one way of protecting your budget and your [more ] http://bit.ly/2lnZrDo

The search marketing elite are gathering to deliver a conference that has one clear objective – to show you how to make significantly more money from your online business using clever SEM.  The Search Elite Conference has a lineup of speakers that have each led outstanding success in search marketing. If you are an in-house marketer, work for an agency, or if you are a digital marketing consultant then this is a conference which promises no fuss and no time wasting. Search Elite is about making more money for your business. FEATURED SESSIONS "Automate or Die" by David Iwanow "Don't Waste Money Buying Traffic" by Jim Banks "The Power of GTM" by Gerry Wh

Next Plc is implementing a new Digital Asset Management (DAM) system to enhance its ability to use and manage its growing volume of digital assets, such as photos and videos.  This will help the retailer to bring its products to life on its ecommerce website (next.co.uk) and the Next Directory more efficiently, and to create [more ] http://bit.ly/2luuTNa

By Sanjay Nazerali, Global Chief Strategy Officer with Carat Global and Co-head Judge at the World Media Awards As the entry deadline looms for a set of awards I’m involved in that celebrate the best in cross-border content marketing, I can’t help but ponder on one thing: when we know how powerful content marketing can [more ] http://bit.ly/2lqCY5c

TwentyCi, the fast-growing data science and insight business, specialising in customer engagement through life event contextual marketing, has appointed Colin Bradshaw to the new position of Chief Customer Officer (CCO). His role has been created to add an additional level of support at a senior level as the company continues to expand.  Bradshaw will be [more ] http://bit.ly/2lkwF6m

NewVoiceMedia GmbH, a leading global provider of inside sales and contact centre technology that helps businesses sell more, serve better and grow faster, today announced that Homebell has accelerated its growth, improved its customer experience and doubled its contact centre agents’ efficiency in less than a year, with NewVoiceMedia’s ContactWorld for Service platform. An ambitious [more ] http://bit.ly/2lpX27I

Great photo shoot yesterday for our #NEW 27" #smartphone to buy and to rent #eventprofs Watch this space! pic.twitter.com/C1DBkOta0A Giant iTab (@TheGiantiTab) February 7, 2017 Tweets by TheGiantiTab http://bit.ly/2ljtiN7

Website that rakes off £20million a year from your charity donations: JustGiving is branded JustTaking after using funds to pay its staff up to £200,000 a year JustGiving takes a cut of more than 6 per cent from almost every donation Accounts show that more than £10million last year went on staff costs Website s directors, [more ] http://bit.ly/2lkJzhB

Dixons Carphone, the result of a merger between Dixons (which owns Currys) and Carphone Warehouse in 2014 has finally consolidated most of its creative business into AMV BBDO, in media terms about £60m plus. The big loser is independent agency Brothers and Sisters which created the rumbustious Keith Lemon online campaign for Carphone Warehouse. This [more ] http://bit.ly/2lkO8sv

Product reviews and testimonials are so important today that companies pay people to review their products or service. It’s a good idea too, as it turns out 68 percent of women say they rely on reviews when making purchasing decisions. In a recent study, product reviews company Influenster surveyed 11,255 women of all ages to uncover [more ] http://bit.ly/2lkhRS0

Molson Coors and Sky have extended their partnership, offering pubs exceptional value on their Sky TV subscriptions Molson Coors and Sky today announced the extension of their partnership agreement and their continued joint investment into the on-trade with a discounted offer for landlords. Licensees can get up to a third off the cost of their [more ] http://bit.ly/2lgoaX0

Nextdoor to acquire “assets” of UK local social network Streetlife | TechCrunch https://t.co/SzOF1sTcZf — Will Corry (@slievemore) February 6, 2017 In what is being billed as a “multi-million pound” acquisition, San Francisco-headquartered Nextdoor is purchasing the “assets” of U.K. local social network Streetlife. The deal, of which further details are scarce, will see Streetlife’s 1.5 million registered [more ] http://bit.ly/2l9R0vf

If developing stunning, flexible, and easy-to-use websites is your top priority, check out this white paper to understand why WordPress is the the best platform on which to build compelling and dynamic websites. Download the ebook today Not only does WordPress power 25 percent of the Internet, but it also offers one of the largest [more ] http://bit.ly/2lcwPtc

BAS VAN DEN BELD- SEARCH ELITE WORKSHOP Wednesday 10th May, 9.30am-5.30pm Bas van den Beld is a well known and award winning Online Marketing Strategist, consultant trainer and keynote speaker and founder of State of Digital, a platform that helps people companies understand Digital Marketing better. Bas is widely considered to be an expert and [more ] http://bit.ly/2lbLLrR

Search Elite 2017 Tickets, Tue, 9 May 2017 at 08:30 | Eventbrite https://t.co/BLPA2q67PK — Will Corry (@slievemore) February 5, 2017 Search Elite has gathered together the best minds in digital marketing for a one-day conference, where expert speakers will disclose proven techniques to significantly increase your online business. Search Elite is highly focused, with straight [more ] http://bit.ly/2l7ahNW

Online gambling is one of the most popular pastimes all over the world, so when you have a booming marketplace, it is essential to know how to market different platforms to potential users. In the United States, it can be discouraging when sites do not accept ads for online gambling sites, but promoting online casinos [more ] http://bit.ly/2jFbn36

Rugby is in rude health with attendances, viewers and profits soaring. As the sport’s biggest annual tournament – The 6 Nations – kicks off Saturday, new research reveals the opportunity Dark Social provides marketers to ride this wave and target rugby fans who are highly affluent consumers. Each month around 7.7 million fans engage with [more ] http://bit.ly/2jF1Nxj

NewVoiceMedia GmbH, a global provider of inside sales and contact centre technology that helps businesses sell more, serve better and grow faster, today announced that FlixBus, Europe’s leading long-distance bus provider, is using its ContactWorld platform to enhance its contact centre operations and customer experience throughout Europe. FlixBus signed a three-year agreement for NewVoiceMedia’s ContactWorld [more ] http://bit.ly/2kX1I58

Can t wait to speak at Search Elite (@thesearchelite) with these amazing speakers! Tickets on sale now for £295 https://t.co/Kpx8K3fUCQ pic.twitter.com/X6gwPAGG9k Samantha Noble (@SamJaneNoble) January 29, 2017 http://bit.ly/2jA9uEJ

Gillette has today launched ‘The Honest Player,’ a short film featuring George North along with historic moments from previous Lions Tours. The film celebrates Gillette’s partnership with the British & Irish Lions highlighting the importance of preparation and precision for men to be their best – a common value shared by both Gillette and the [more ] http://bit.ly/2jwfCOj

Back in ancient times, before the internet took over our lives and shrunk the world, to run an internationally successful business you needed stores of cash and an army of employees at your disposal. Now, startups often launch and turn global in one quick step (think Uber or Airbnb, Snapchat or Spotify – pretty much [more ] http://bit.ly/2jvPW4l