Time inc. Uk challenges millennial stereotypes


Three in four 18-34 year-olds do not identify with the millennial label, reveals Time Inc. UK which launches a new youth panel to challenge how the audience is perceived. The insight identifies six segments in the market, their influences and how they interact, signalling that marketers and advertisers need to take action and move away [more ]
http://bit.ly/2eCJSzP

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