Research: 74% of marketers now prioritise social for launches, TV drops in importance to sixth


Research unveiled today has highlighted that social media is king when it comes to launching new products: three-quarters of brand marketers (74%) now prioritise social media above TV advertising in their launch marketing plans. The research was commissioned by launch marketing specialist agency Five by Five, interviewing more than 730 senior marketers across the UK, [more ]
http://bit.ly/2fMiUHz

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