Buster the Boxer is John Lewis’ most emotionally engaging festive ad / Emotion measurement firm Realeyes


Mihkel Jaatma, Realeyes’ CEO The results are based on facial recognition technology which measured people’s reactions as they watched the ads: Buster scored better than 95% of the 5,700 ads ever tested by Realeyes in terms of emotional engagement, which is a combined measure of how the ad scores on attraction, retention, engagement and impact [more ]
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