Buster the Boxer is John Lewis’ most emotionally engaging festive ad / Emotion measurement firm Realeyes

Mihkel Jaatma, Realeyes’ CEO The results are based on facial recognition technology which measured people’s reactions as they watched the ads: Buster scored better than 95% of the 5,700 ads ever tested by Realeyes in terms of emotional engagement, which is a combined measure of how the ad scores on attraction, retention, engagement and impact [more ]
Post a Comment

Popular posts from this blog

RichRelevance, figleaves.com, Twist, W2O Group, Annalise Coady, AOL Inc, GroupM Entertainment, Graham Moysey, Richard Hampson, Being Mum with Tess Daly,30Something with Richard Bacon.