7 essentials for gauging the real value of PR and social media with comment from Ian McCawley, Acuity PR


Ian McCawley, Acuity PR writes  In a newly uncertain financial climate, clients of PR agencies are more keen than ever to understand how much bang they’ll get for their buck. The PR industry has wrestled for decades with the optimum way to prove its worth, each year bringing a new measurement technique to market. In [more ]
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