Measurement budgets increase as content marketers see issue as critical, finds study

Measurement is critical to content marketing with dedicated spend set to grow over the next year, according to a new study by the Content Marketing Association. 73% of senior level marketers said measurement is very important to their content marketing strategy, with half of marketers currently spending 6-15% of their content marketing budget on measurement. [more ]


Popular posts from this blog

RichRelevance,, Twist, W2O Group, Annalise Coady, AOL Inc, GroupM Entertainment, Graham Moysey, Richard Hampson, Being Mum with Tess Daly,30Something with Richard Bacon.