Ad viewability remains below 50pc, costs advertisers £154m a quarter


UK ad viewability remains below 50%, costing advertisers £154m a quarter For the second consecutive quarter, less than half of online ads served in the UK met minimum viewability thresholds – costing advertisers around £154 million, based on IAB/PwC’s Adspend figures published last week¹. Only 49% met the IAB and Media Ratings Council’s recommendation that [more ]
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