71% of marketers feel overwhelmed by data and 69% feel it’s distracting them from their core market duties

A survey of senior marketers has revealed that 80% are increasing their time spent working with data and almost three quarters (72%) feel that it is negatively affecting the creative aspects of their role. In addition, 69% feel that data is distracting them from their core marketing duties and a shocking 71% feel overwhelmed rather [more ]
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