TheMarketingblog

US poised to end British lamb ban in £35 million boost for UK economy https://t.co/v40V10PDkh #policy Business Reporter (@BiznessReporter) July 31, 2016 http://bit.ly/2a8ZRbB

A mother is in the kitchen making dinner for her family when her daughter walks in. “Mother, where do babies come from?” The mother thinks for a few seconds and says, “Well dear, Mommy and Daddy fall in love and get married. One night they go into their bedroom, they kiss and hug, and have [more ] http://bit.ly/2aTuoaz

Guests dressed as Batman s supervillain Bane, Star Wars Rey and Suicide Squad s Harley Quinn descended upon the weird and wonderful ComicCon event in Manchester. Find out MORE >>>>> http://bit.ly/2aTuC1a

"After all this time?""Always"#HarryPotter8 #HarryPotterAndTheCursedChild pic.twitter.com/jwhR95peDH Pablo C. Reyna (@PabloCReyna) July 31, 2016 http://bit.ly/2aTuTRQ

Are you sending out emails blindly without knowing who opened them? Who clicked through? Where and when? Those engaged people are your bread and butter! E-goi will tell you all about how they behave and where they re doing it from, so you can connect with them with hyper-targeted, relevant contents! Easy email newsletters Create, send, [more ] http://bit.ly/2aRy50j

Are you playing hide and seek with prospective customers? Or perhaps you re hoping they are telepathic? Because even if you have created the best product since sliced bread or a service that would knock the socks off the Dragon’s Den panel, no one will know about it unless you sell it. Find out MORE >>>> Read [more ] http://bit.ly/2a6Ll49

My Mother-in-law came into work at lunch today and I must admit, I was genuinely pleased to see her. (I m an undertaker} My mate called me to say he was so ashamed, the fire brigade have had to free him from a condom machine last night. Insert £2 and push knob in didn t mean what [more ] http://bit.ly/2aPwMz3

Brand marks next chapter for the growing creative technology agency Manifesto, the London-based digital agency, has announced the launch of its new brand and website – a move which puts renewed emphasis on driving positive change through engaging content, innovative technology, and meaningful audience-centred digital experiences. The new brand and proposition embodies the four key [more ] http://bit.ly/2aPwfgi

94% of all PR crises either start or spread on Twitter. That’s according to new research from media monitoring platform Visibrain, released in conjunction with the company’s Best Practice Guide for Media Monitoring. Visibrain’s research was conducted in partnership with Nicolas Vanderbiest, a crisis communications specialist at the University of Leuven. His analysis examined over [more ] http://bit.ly/2a4rgLO

Over a third of wealth managers are not communicating with high net worth (HNW) clients via social media, representing a significant missed opportunity, as social media is beneficial across the client value chain, according to financial services research and insight firm Verdict Financial. The company’s recent report, Social Media in Wealth Management: Reaching clients and [more ] http://bit.ly/2a4kwgR

From online-only e-tailers to traditional bricks and mortar stores that have embraced the ecommerce boom, the last few years have seen the popularity of online shopping continuously rise. Yet, despite the obvious benefits of having an online presence, such as lower costs, a wider reach and being able to offer a more extensive product range, [more ] http://bit.ly/2aORYoE

McGuigan Wines, the fourth-largest Australian wine brand in the UK, is gearing up for the launch of its new above-the-line campaign- Bring a McGuigan’ The campaign encourages consumers to ‘Bring a McGuigan’ when faced with the challenge of choosing a wine, engaging them in a relatable way and breaking the traditional wine advertising mould. Featuring [more ] http://bit.ly/2aOFsp7

The Ferrari Formula 1 Team fired their entire pit crew yesterday. The announcement followed Ferrari s decision to take advantage of the Scottish government s get back to work scheme and employ people from Glasgow area The decision to employ them was brought on by a recent TV documentary on how unemployed youths from the Glasgow area [more ] http://bit.ly/2aOFspe

With the rise of online gambling it seems there is no end to the number of sites looking to catch your interest. Whether it is online slots  at 888 casino or live roulette at William Hill the sheer variety out there makes it so that whatever your tastes, there will be something out there for [more ] http://bit.ly/2aMTgAq

EMAIL DESIGN & CODING Need to have your design ready for next Email Campaign? http://www.emailmonks.com/ Monks can help you design Email Campaigns as per your custom requirement. Just supply us your brief, brand guideline & final content copy. Monk’s expert team of designers will craft a beautiful email template for you. On approval, Monks [more ] http://bit.ly/2aMSqE3

Naked Attraction shocks TV viewers (but rakes in the ratings) https://t.co/IYB9qbarZs Retweet please Will Corry (@slievemore) July 28, 2016 http://bit.ly/2aMcS7M

Brand consultancy The Partners has worked with Clydesdale and Yorkshire Banks to design and craft staff uniforms inspired by local communities as part of the brands’ drive to represent their values throughout the business. With over 175 years of heritage, Clydesdale and Yorkshire Banks’ employees are now dressed in designs inspired by local art, history, [more ] http://bit.ly/2aMd1Zf

As any athlete or dedicated gym goer knows, music is a must-have for enhancing training performance. But when the pressure is really on, and it’s time to take it up a notch, you need equipment that’s going to mirror your motivation and stamina. Panasonic, long-term official partner to the British Olympic Association (BOA), has the [more ] http://bit.ly/2aMd2My

Outlines what’s happened in year since launch of “IAB Believes” initiative One year after launching its “IAB Believes” initiative, the Internet Advertising Bureau UK is publishing a summary of the progress made to tackle the five biggest issues facing digital advertising. The “Believes” initiative¹ outlined a concise industry position and the direction for each issue [more ] http://bit.ly/2aMcy97

Kew Foundation, the charitable arm of the world famous Royal Botanical Gardens Kew, has hired McCann London following a competitive pitch. The agency has been hired to support the charity’s fundraising marketing and communications. The appointment, for an integrated remit, has the objective of raising funds and awareness for the vital work that Kew does [more ] http://bit.ly/2aMciaj

Guy gets home from work and this happens. He hears his wife screaming, coming from their bedroom upstairs. He sprints up, and opens the door to see his wife laying naked on their bed, sweating and panting. Honey! Help! I m having a heart attack! He runs back down the stairs and starts dialing the ambulance, when [more ] http://bit.ly/2aM7DF8

Is your 9-5 job killing you? It will if you never move https://t.co/Z6ArafmnWm Please retweet pic.twitter.com/wfrzB6rJRu Will Corry (@slievemore) July 28, 2016 http://bit.ly/2aM8ohq

Julie Langley, Results International says: “We are seeing massive amounts of activity and growth in B2B, both within the agency sector and the marketing automation space. And this translates into M&A interest. Dentsu Aegis is not alone amongst the major networks to be looking to  bulk up its B2B offer and we can expect to [more ] http://bit.ly/2aM325Z

British manufacturer Simba selling a one-type-fits-all mattress is launching first television advertising campaign https://t.co/YVoemvPw2A Coolours (@Coolours) July 18, 2016 http://bit.ly/2aK8p5T

Social media platforms provide businesses with a huge opportunity to improve consumer trust, according to new research by Trustpilot, the global online reviews platform. Over a quarter of respondents (29%) say brands that are active on social media are more “human”, meaning they appear more approachable and helpful by having real conversations with customers online. [more ] http://bit.ly/29Za8Xv

A global research study conducted by brand experience agency Momentum Worldwide and their shopper marketing design consultancy ChaseDesign has found that 84% of the UK now use mobile apps to purchase goods. However, the results highlight a large gap in the customer’s retail journey with only 1% of UK shoppers using a shop’s mobile app [more ] http://bit.ly/29ZbG3K

Match of the Day Magazine has launched their free online Fantasy Football game and League Ladders issue as the start of the new football season approaches. Football fans can keep track of the positions of their favourite teams with the wall chart and team tabs. The 2016-17 chart comes with moveable team kits and scarves, [more ] http://bit.ly/29ZaAFw

Inbound Marketing ROI [Calculator] Map Lead Volumes To Financial Goals Graphic by Shutterstock http://bit.ly/2aHXNEu

What do dog treats, toothpaste and recipes have in common? They’re all products which companies have included in promotional crackers by Simply Crackers. Organisations from across the UK have used their bespoke branded crackers on a variety of activity from promotions through to customer and employee reward. For more details visit www.simplycrackers.co.uk Promotional activity Brands have [more ] http://bit.ly/29WR4t4

[From PromoVeritas] .The rise of social networks such as Facebook, Twitter and Instagram has revolutionised the way promotions are run. They enable campaigns to be launched quickly, cheaply and easily in just about any country of the world. Until recently Snapchat, with its reliance on now you see it, now you don’t images, and lack [more ] http://bit.ly/29WRiAu

YOC AG (Frankfurt, Prime Standard, ISIN DE0005932735) records 20% revenue growth in the first half of the current financial year resulting in expected revenue growth of 30% to €3M for the second quarter 2016. YOC realised revenue growth year-on-year for the third quarter in a row. This results from the steady growth in the D-A-C-H [more ] http://bit.ly/2aHf2pt

Molson Coors and Sky have announced a limited release Premier League-inspired ale, New Season (4.2% ABV), which has been created to mark the start of the 2016/17 season. New Season was unveiled today by Sky Sports football presenter Simon Thomas. The ale is brewed with English malt and hops and is a light, blond ale [more ] http://bit.ly/2aHbN0Y

Cheil London has launched Cheil Health, a joint venture with the specialist healthcare agency wethepeople London. It will be dedicated to servicing global and local healthcare and pharmaceutical clients. Cheil Health will be headed up by Cat Davis, Cheil’s Chief Growth Officer for the UK and Europe, and John Perkins, wethepeople London’s Managing Partner. They [more ] http://bit.ly/2aHaWNS

In a time when more seems to be dividing the UK than bringing it together, SurveyMonkey has today announced the much needed results of its recent nationwide poll on what unites everyone and makes them truly British! Over 12,000 Brits took part in The Big Ask survey, answering the top crowdsourced questions from their fellow [more ] http://bit.ly/2aHay23

David Lloyd entering electric car market with company called EV Hub https://t.co/awOsstfEp7 pic.twitter.com/GUGyMsfevY Will Corry (@slievemore) July 26, 2016 http://bit.ly/2aH2Epo

The market is becoming over-saturated with dating shows, but Naked Attraction trumps them all in the controversy stakes. Channel 4’s brand new programme sees contestants strip off before they head out on a date together, with singletons choosing partners based solely on how they look in the nude. Host Anna Richardson explains that the concept [more ] http://bit.ly/2aH2I8M

Mrs. Donovan was walking down O Connell Street in Dublin when She met up with Father Flaherty. The Father said, Good mornin To ye! Aren t ye Mrs. Donovan And didn t I marry ye and yer Husband two years ago? She replied, Aye, that ye did, Father. The Father asked, And be there Any wee little ones [more ] http://bit.ly/29WnAvA

[eBook] A CMO s Guide To Inbound Marketing ROI For campaigns to be effective, results and metrics must be constantly reviewed, and actions improved for best effect. Site visits, conversion rates, leads generated per channel, social media engagement, blog post shares, email click through there’s a daily sea of data to delve into. While your [more ] http://bit.ly/29Vavm2

by Paul Skeldon in eSeller We’ve seen how important email is to your marketing mix and email is not going away anytime soon, but to keep shoppers opening your messages in the midst of an increasingly crowded inbox, they must have a good experience with your emails and find value in opening them. If your [more ] http://bit.ly/29UFYok

We’ve seen how important email is to your marketing mix and email is not going away anytime soon, but to keep shoppers opening your messages in the midst of an increasingly crowded inbox, they must have a good experience with your emails and find value in opening them. If your emails aren’t attractive they may [more ] http://bit.ly/29UFYok

Channel 5 have announced My5, a free-to-air TV channel set to go live in early August, broadcasting the best content from the breadth of the Channel 5 family. The My5 channel will replace Channel 5+24, taking content from Channel 5’s hugely popular video-on-demand service of the same name, as well as broadcasting programming from across [more ] http://bit.ly/2aFcjg9

New research from Workfront shows that 40% of today’s marketers are having to rely on using ‘Frankenstein’ methods of working – a combination of different methodologies to manage work. Marketers are aware of the need for structured processes for managing work but struggle to implement them. •    Just 30% of marketers report using Agile to [more ] http://bit.ly/2aFcvMy

BELIEVE it or not , These are REAL 911 Calls! Dispatcher: 9-1-1 What is your emergency? Caller: I heard what sounded like gunshots coming from the brown house on the corner. Dispatcher: Do you have an address? Caller: No, I have on a blouse and slacks, why? Dispatcher: 9-1-1 What is your emergency? Caller: Someone [more ] http://bit.ly/2aF7UtI

The Business Owner s Guide: How to generate new business through marketing | Retweet .. https://t.co/gtgUBYXaxv pic.twitter.com/PEACCSJPt3 — Will Corry (@slievemore) July 25, 2016 Are you playing hide and seek with prospective customers? Or perhaps you re hoping they are telepathic? Because even if you have created the best product since sliced bread or a service that would [more ] http://bit.ly/29Uo5Gq

I had sex with a prostitute when I was 21, I was so bad, she gave me a refund Man Of The Year “Politicians are a lot like diapers. They should be changed frequently, and for the same reasons.” Man Of The Year You know what music is? God s little reminder that there s something else [more ] http://bit.ly/29T2rSF

Want the low down on pop-up shops? | Hotcow Experiential Marketing https://t.co/ZNyA0gWB4W retweet please pic.twitter.com/Lxsr4oBBmU Will Corry (@slievemore) July 24, 2016 http://bit.ly/2aDvsPv

The Ultimate Guide to WordPress Plugins https://t.co/ZzV5SRi0Kl pic.twitter.com/wP7Jj5TuCN — Will Corry (@slievemore) July 23, 2016 The beauty of WordPress is in its flexibility, made all the more powerful by plugins. There are more than 40,000 free plugins, which have been downloaded more than a billion times, not to mention some great premium plugins with more robust [more ] http://bit.ly/2aCmwdi

Established in the late 80s, Figleaves was a very early adopter of eCommerce technology. Using dotcom money spent on developing its own systems and infrastructure, the founders created a pureplay lingerie retailer. But pushing 30 years later, the in-house systems which enabled the retailer to trade in 100 countries across the globe have become dated [more ] http://bit.ly/2aCfaqj

How Marketing ideas Have Changed over the last 100 years on @BridgesAds https://t.co/QQ9HhOmU7N Retweet pic.twitter.com/89hF4nR5Xs — Will Corry (@slievemore) July 23, 2016 The history of marketing goes a long, long way back: did you know that already in ancient Rome, the most successful gladiators were getting paid to wear and advertise products? Ever since people [more ] http://bit.ly/2aC8mJ6

The story began on 19 July 2016 when the Los Angeles-based designer Tuesday Bassen uploaded an astounding image on Instagram that compared her designs to nearly identical Zara products, stating that the major fashion label Zara had been stealing her designs “over the past year”. Included in the image is a snippet of a letter from Zara’s parent organization Inditex that [more ] http://bit.ly/2aC8N6a

Today is exactly 2 weeks until the Olympics starts and new research reveals the huge amount of Olympic content people will share and why this is good news for marketers: 60% of people interested in the Olympics will share content online about it over 40% of this group doing so on a daily basis. [more ] http://bit.ly/29QpTjI

Lengow, the European leader in ecommerce feed management, today announced a new global partnership with Microsoft, integrating Bing Shopping into its successful feed management solution for online retailers. This service is now available in the United Kingdom, France, and Germany, enabling businesses to reach more European customers within hours once installed. [NEWS] Lengow global partnership [more ] http://bit.ly/2aATv1p

Global entertainment media company A+E Networks has appointed Arena Media to handle its UK media account. The agency won the multi-million-pound business after a competitive pitch, following the end of A+E Networks’ contract with Goodstuff Communications. Arena Media will be managing all media planning, buying, strategy and reporting across A+E Networks UK’s portfolio, which houses [more ] http://bit.ly/2aASS88

new owners to restore article syndication site which generated over 20 million visitors each month at its peak Articlesbase, (articlesbase.com) the article syndication website which provides content from a global community of writers and syndicated videos, has been acquired by digital marketing company MoreNiche for an undisclosed sum. The site, which at its peak generated [more ] http://bit.ly/29Q7i7l

An old lady in a nursing home is tearing down the hall in her electric wheelchair when all of a sudden an old man jumps out of a room in front of her. He says show me your license. so the woman pulls a lolly wrapper out of her handbag and gives it to [more ] http://bit.ly/29Q7KCJ

Telling a story is as old as history itself and is how ancient civilizations and cultures passed down information on their very being. Though the millennia storytelling has developed from verbal to drawn to written through to today’s countless options. Storytelling has never been more prolific than it is today and the options to amplify [more ] http://bit.ly/29PuS0d

Lesson 1 : A man is getting into the shower just as his wife is finishing up her shower, when the doorbell rings. The wife quickly wraps herself in a towel and runs downstairs. When she opens the door, there stands Bob, the next-door neighbor. Before she says a word, Bob says, I ll give you [more ] http://bit.ly/29Pp4nk

Amazon Flex drivers can make up to £15 per hour to make deliveries It will be trialled in Birmingham before being expanded across the country Drivers in the Midlands can apply now to get on board with the venture All you need is an Android phone, a car and some time to spare By PADDY DINHAM [more ] http://bit.ly/29Po5np

A man joins a very exclusive nudist colony. On his first day, he takes off his clothes and starts to wander around. A gorgeous blonde walks by, and the man immediately gets an erection. The woman notices his erection, comes over to him and says, Did you call for me? The man replies, No, what [more ] http://bit.ly/29NKaGv

The winner of a Chesterfield Football Club promotion giving away a place at the club’s pre-season training camp was found to be fake by eagle-eyed supporters. The League One club ran a £20 prize draw offering the chance to join the team at a pre-season training tour of Hungary but when a paltry four people [more ] http://bit.ly/29MbzIQ

Global IT solutions provider Logicalis has appointed Jaywing to help deliver its ‘Vision 2020’; a blueprint which sets the strategic direction for the business’ revised positioning and messaging, that is to be reflected across all communication channels, including their website. Jaywing has been appointed to help optimise Logicalis’ website and improve the buying experience for [more ] http://bit.ly/29MbGEw

One in ten of us now make pounds whilst spending a penny, according to new findings by online research site, Crowdology. The study found that 11% of people answered online surveys whilst on the loo, whilst a fifth checked out social media using smartphones, tablets or laptops. Other activities included reading (24%) and studying or [more ] http://bit.ly/29MbqFq

E-mail marketing is an ideal tool for companies that operate on a business-to-business basis. Despite this tool s great importance, it is often under-utilised, causing many companies to spend more time than they ought to with their marketing activities. Another key challenge is ensuring that the email marketing goes to the right person, making the key [more ] http://bit.ly/29MbqW3

On-pack promotions can create the kind of customer engagement that most CEO’s dream about. And this is why some promoters run the same promotion time after time with great success.  The only problem is that they are incredibly easy to get wrong, so here are our top tips to make sure your on-pack is on [more ] http://bit.ly/29Mbkh6

Splendid Communications has promoted Niki Hunter-Ekins, previously operations director, to managing director & head of client partnerships 11 years after joining the company. In her role, Hunter-Ekins will head up all senior client partnerships within the business and will be responsible for the company’s annual performance. Alec Samways, previously CEO & managing partner at Splendid, [more ] http://bit.ly/29MbK7c

Hootsuite, the most widely used platform for managing social media, has integrated Dropbox, Microsoft OneDrive, Box, Google Drive, and other content sources into the Hootsuite publishing platform. The integration will allow customers to access photos, gifs, and other digital assets directly from their cloud content repositories within Hootsuite, making it simple to access and publish [more ] http://bit.ly/29MbqVZ

Bacardi-Martini UK has appointed Five by Five to deliver a UK on and off trade activation strategy for its ultra-premium tequila brand Patrón. Five by Five will be responsible for creating an activation to help drive sales, increase brand engagement and build brand advocacy. Perfectionist’s competition The new campaign will build on the success of [more ] http://bit.ly/29MbMvE

Bauer Media’s KISS FM UK and Box TV has announced an exclusive four-month partnership with Gumtree UK to further raise the profile of the platform as the go-to place to find job opportunities. The deal was planned and brokered by the7stars. The multi-platform campaign activity, which launches today, will feature on air trails, a branded [more ] http://bit.ly/29MbOUt

The winner of a Chesterfield Football Club promotion giving away a place at the club’s pre-season training camp was found to be fake by eagle-eyed supporters. The League One club ran a £20 prize draw offering the chance to join the team at a pre-season training tour of Hungary but when a paltry four people [more ] http://bit.ly/29MbzIQ

PR In A Box creating influencers- According to GEM Global Report, 100 million new businesses are launched every ye https://t.co/Zm4hhVodBJ — Will Corry (@slievemore) July 18, 2016 According to GEM Global Report, 100 million new businesses are launched every year. That is three every second; signaling an incredible cultureshift towards entrepreneurialism. So what are the [more ] http://bit.ly/29GBD84

According to GEM Global Report, 100 million new businesses are launched every year. That is three every second; signaling an incredible cultureshift towards entrepreneurialism. So what are the essentials to a successful startup? Effective communications is a vital component to the growth of any business. However, with many such businesses operating on a limited budget, [more ] http://bit.ly/29GBD84

Now magazine has promoted Lydia Major to digital editor for its website CelebsNow.co.uk. Major previously served as assistant editor (digital) on the brand read onsite Star magazine has appointed Robyn Morris as senior writer. She previously served as news & features writer at the title and can be found tweeting @robyn2311 read onsite Livingetc associate [more ] http://bit.ly/29Gl8sG

We’ve seen how important email is to your marketing mix and email is not going away anytime soon, but to keep shoppers opening your messages in the midst of an increasingly crowded inbox, they must have a good experience with your emails and find value in opening them. If your emails aren’t attractive they may [more ] http://bit.ly/29GdYok

Marketing, as we all know, is a game of funnels. Grab the mildly interested at the top and keep as many in the funnel until they reach the buying decision. In the modern, digital world, the crease in that process comes in the form of clicks. Every click represents a longer funnel and another opportunity [more ] http://bit.ly/29Ge7Z6