Infographic : Marketers must be ‘smarter’ & more ‘last-minute’ to halt waning interest in Valentine’s


A study by RadiumOne shows waning interest and an over-commercialisation of Valentine s Day which means marketers need to be smarter and more last-minute about campaigns particularly as consumer research and purchasing tends to peak in the last few days. It includes 3 key tips to address these issues.   Accompanying infographic. 2.5 million fewer people [more ]
http://bit.ly/1ouGKvc

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