Mistargeted direct mail costs UK companies £1 Billion each year

The Software Bureau launches Lean DM: a new approach to direct mail New research reveals that mistargeted direct mail is costing UK businesses almost a billion pounds (£965,800,000) each year, comprising £772,800,000 of unrealised revenue and £192,000,000.  production costs. The findings by leading data quality and hygiene specialist, The Software Bureau, come in the wake [more ]
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