MediaCom enters global emotion measurement partnership with Realeyes


The rise of measuring facial expressions/emotions to improve advertising is getting hotter. Following Apple s purchase of Emotient, here s the news that MediaCom is partnering globally with Realeyes to use emotion measurement tech to improve the quality and placement of its clients video ads. This is the first partnership of its kind for a media agency. [more ]
http://bit.ly/1PpjXqv
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