IAB UK research reveals that 50% of marketers are buying mobile programmatically, yet understanding of programmatic is low

Editor Thought you d be interested in this IAB study of over 300 marketers doing mobile advertising which reveals that 50% are buying mobile inventory programmatically, however, nearly half have no/little knowledge of the discipline. In addition, location-based advertising is seen as the most exciting mobile opportunity. A study released today by the Internet Advertising [more ]
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