High Street Fashion Ignores £9bn opportunity from Shopper’s Research Habits


Research by Pragma Consulting, uncovering the shopping habits of women across the UK, has revealed retailers are missing out on an annual spend worth £9bn through not engaging with shoppers who are increasingly researching fashion choices before purchasing. Pragma surveyed 2,000 female shoppers and found online and mobile sources are increasingly important during the research [more ]
http://bit.ly/1S90Yp3

Comments

Popular posts from this blog

Your story needs to be upfront in as many social media sites as possible

Movers and Groovers : Former Marketing Week journalist Mindi Chahal joins Acuity PR as Content Editor