Grey Pound offers huge potential for retailers, according to Fits.me study


The ‘grey market’ (traditionally defined as consumers aged 50+) has tremendous potential to turn retail growth prospects around in 2016, according to new research from garment fit specialist Fits.me. Bucking longstanding stereotypes about this market, in a recent national survey of the UK’s clothes shoppers, Fits.me discovered that over a third (35%) of shoppers over [more ]
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