Research : IAB and YouGov reveal a small rise in the number of Britons blocking online ads


Small rise from 15% to 18%, propensity to block decreases with age 40%’s main motivation isn’t to block all ads Less interference and fewer ads are main ways to stem ad blocking London, 11 November 2015: The latest wave of the Internet Advertising Bureau UK’s Ad Blocking Report, conducted online by YouGov, reveals that 18% of [more ]
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