Movers and Groovers : RadiumOne has hired leading WPP mobile executive, Jonathan Tom


RadiumOne has hired leading WPP mobile executive, Jonathan Tom, as Head of Mobile Programmatic for EMEA. It highlights the increasing importance of mobile programmatic in online advertising, particularly as a way to address the under-performance of mobile as an ad medium – it accounts for 40% of internet time but only 27% of online ad spend. Programmatic media [more ]
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