eBay celebrates Black Friday by launching new, Christmas-themed shopper segments


eBay Advertising today announced the launch of two new, Christmas-themed shopper segments for more advanced on-site targeting in the run-up to Black Friday and through the Christmas period. The two audience segments, unveiled today, are ‘Sales Shoppers’ and ‘Premium Shoppers’. Built on behavioural insights, observed from eBay’s 18 million monthly unique users, they allow brands to target [more ]
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