Black Friday: UK Shoppers set to miss out on 3-Billion-Points earning opportunity


Consumers look at more than price this Black Friday as loyalty and rewards rank highly among motivations for online shoppers According to a new UK study of more than 1,000 online shoppers, ‘brand loyalty’ (49%) and ‘reward points on offer’ (33%) are high on the list of motivations for shoppers to press the buy button [more ]
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