The IAB aims to achieve maximum viewability and consumer attention for advertisers’ online campaigns


The IAB Believes…in maximising ad viewability The IAB aims to achieve maximum viewability and consumer attention for advertisers’ online campaigns and is working with partners to develop consistent standards. Statement from IAB UK Digital ad spend is in rude health, representing an impressive £7.2 billion in 2014, up 14% on the previous year. We’re [more ]
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