Sally Durcan of Hotcow discusses innovative ‘game-changing’ guerrilla marketing from Ikea


This guerrilla marketing campaign was certainly one of the more novel uses of Instagram as a free promotional medium, and a fun way to browse Ikea’s collection. The innovation hasn’t just opened the doors for more use of Instagram in unusual ways, but more use of all apps. In many ways, and in-line with the [more ]
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