Research : “More dedicated sports brands are dipping their toes into fashion, like Puma’s collaboration with Rihanna”


British consumers are buying sportswear in droves, with the almost £6bn market being driven by women. The UK market hit £5.91bn in 2014, up from £4.62bn in 2010, according to a report from Key Note. The research house estimates sportswear sales will total £8.65bn in 2019, based on current growth rates. Sportswear sales in the UK [more ]
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