FMCG snack brand uses social media to engage with teens


Fridge Raiders is a meat snack which has two, linked customers: teenagers and the mums who shop for them. The product was launched in 2006 by Mattessons which is best known for producing chilled cooked meats. In the UK, meat snacks are a relatively undeveloped niche, accounting for just 2% of 2011 sales in the total salty snacks category which is dominated by crisps. (Source: Mintel).
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