Exponential whitepaper aims to help marketers define and improve engagement – exclusive to theMarketingblog

Digital ad solution experts Exponential have published a timely whitepaper on engagement to help marketers completely reappraise their online ad tactics in the wake of three rising trends in online advertising. By Bryan Melmed, vice president, insights services, for Exponential The trends they cite are the increasing competition for consumer time, the realisation “big data [more ]
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