Case Study : FMCG snack brand uses social media to engage with teens – Talk to Mums

Case Study : FMCG snack brand uses social media to engage with teens Talk to Mums Fridge Raiders is a meat snack which has two, linked customers: teenagers and the mums who shop for them. The product was launched in 2006 by Mattessons which is best known for producing chilled cooked meats. In the [more ]
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