B2B Marketers : Download this limited-time Forrester report to learn how you can reward, recognize, and engage your customers


How consumer loyalty principles can help B2B companies reward, recognize, and engage their customers Earning customer loyalty is very important to B2B marketers. After all, loyalty translates directly into referrals and new cross-sell/upsell opportunities. But it’s easy for marketing and customer insights professionals in B2B companies to dismiss B2C loyalty marketing practices as tactics that [more ]
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