RichRelevance, figleaves.com, Twist, W2O Group, Annalise Coady, AOL Inc, GroupM Entertainment, Graham Moysey, Richard Hampson, Being Mum with Tess Daly,30Something with Richard Bacon.
As the communications and marketing worlds continue to converge,
the challenge for independent mid-size agencies will be how to continue
to scale in response to the global needs of a dynamic client base.
Integrated, specialist services continue to be critical in delivering
value-added services to clients, but to do this outside the US, agencies have
to make bold choices in terms of what business verticals and horizontals they
can leverage across geographies successfully.
As part of W2O Group’s commitment to expanding its global offering
and client portfolio outside of the US, Twist, an
integrated marketing agency that is part of the W2O Group’s family, has expanded its
leadership team beyond New York to include
London.
Annalise Coady, who has run W2O’s London office and EMEA region, will be stepping up as President based in London.
Annalise Coady, who has run W2O’s London office and EMEA region, will be stepping up as President based in London.
This, as well as several key senior management promotions within the network, continues a strategy of “controlled acceleration” which led to significant growth of 10% in revenue (up to nearly $83 million) in 2014.
"Video is central to our strategy"
AOL Inc. and GroupM
Entertainment (GME) today announced a partnership to deliver a brand new
original Web series to global viewing audiences.
AOL and GME have briefed
a select number of production companies to develop ideas for an AOL Originals
series that showcases the passions that make the world a more interesting
place. The project will be fully funded and co-produced by GME, and information
about the series and casting will be shared in the coming weeks.
While being
commissioned in the UK, the series will be syndicated through the AOL On
network, which reaches premium audiences at scale, with strategic support from
GME’s global footprint. Sponsorship opportunities for the series will be open
to all advertisers and agency groups.
Graham Moysey, Head of International at AOL, said: “Video is central to our strategy, and we are delighted to be working with GroupM Entertainment in creating a new AOL Originals series. As the industry converges this month at the Digital Content NewFront, one of the biggest two week periods in the advertising industry in the US, it’s exciting to see this kind of UK-led partnership take center stage.”
Richard Hampson, Head of
Digital GME UK, commented: “Working with AOL to help expand its Originals
portfolio is an exciting project for us and builds on our strategy to support
digital media partners with innovative solutions that invest in and produce
premium video content. With significant industry focus on the growth in digital
video and associated advertising opportunities, we are delighted to be
partnering on such a significant commission out of GME London. We look forward
to exploring ideas further with AOL and our co-production partners.”
AOL On is one of the
largest curated video libraries on the Web, with over one million premium
videos created by AOL and content partners who represent the most respected
brands in media. The network averages more than one billion video views a
month** globally across the AOL On Website, mobile applications and 16 major
over-the-top platforms.
Since launching, AOL On
has unveiled nearly 50 original series worldwide with Hollywood stars such as
Sarah Jessica Parker, James Franco and Steve Buscemi, and garnered two Emmy
nominations in 2014. AOL On launched in the UK in March 2014 and
currently has two UK Originals in production, Being Mum with Tess Daly and
Rochelle Humes, and 30Something with Richard Bacon.
Shopper-specific, data-driven product recommendations
Every shopping experience is unique, and curated especially for each shopper based on their individual preferences and figleaves.com’s expertise.
“Currently, over 1.2 million
shoppers visit the figleaves.com website each month. By tapping into their
existing customer data and shopping patterns, and combining this with our
advanced data analytics expertise, figleaves.com will be the ultimate online
destination for lingerie and swimwear in the UK and internationally,” said Tom
Fitzgibbons, Head of Web and Insight at figleaves.com.
Shopper-specific, data-driven product recommendations
figleaves.com is
making online lingerie shopping much more intimate and stress-free with
personalised customer experiences. The ecommerce brand is partnering with RichRelevance, the global leader in omnichannel personalisation, to
recommend seasonal products for customers selected from thousands of options
available on the website.
Every shopping experience is unique, and curated especially for each shopper based on their individual preferences and figleaves.com’s expertise.
figleaves.com is using
RichRelevance’s Recommend solution to deliver shopper-specific, data-driven
product recommendations for each customer interaction across any channel.
Through Recommend, figleaves.com will be able to dynamically up-sell and
cross-sell merchandise to increase sales and average order value (AOV), while
creating a more engaging overall shopping experience for consumers.
Matthieu Chouard, EMEA Vice
President and General Manager at RichRelevance, says:
“figleaves.com has always
put its customers at the heart of its business. Shopping for lingerie online
can be stressful and confusing, but the figleaves.com team has a lot of
expertise that can help customers quickly and easily find the products, styles
and sizes they want. With personalised recommendations, customers are guided
through the online catalogue based on their individual preferences.”
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