Movers and Groovers : .. Feefo, Andrew Mabbutt, Soul, The Connection at St Martin’s, Movement, Shaun Moran, Outdoor Media Centre, Mark Craze

Feefo, the world’s most trusted supplier of ratings and reviews, is delighted to announce an additional benefit to its partnership with Google. 

As an approved aggregator for the Google Shopping Reviews programme, Feefo now supplies a Product Review feed into Google.co.uk and Google.co.uk/shopping.

Last year, Google introduced Product Ratings on Product Listing Ads in the US. This five-star rating system represents aggregated rating and review data for the product, compiled from multiple sources including merchants, third-party aggregators, editorial sites, and users. Product Ratings has now launched in the United Kingdom, Germany, and France. 

Comments Andrew Mabbutt, CEO Feefo: (pictured) “We are extremely proud to announce this extension of our product reviews partnership with Google. This is a truly exciting time for Feefo.

Creative direct marketing agencySoul has developed the concept for a new app on behalf of The Connection at St Martin’s that is set to change the way we help the homeless.

The Donate Locate app launches today via Apple’s App Store. Download link here. 

Shaun Moran, founding partner and creative director of Soul, (pictured) said: “Donate Locate represents Soul’s philosophy; it started with people, not technology. The concept for the app came about when discussing the issue of begging and the dilemma people face when deciding whether to give some spare change to a homeless person – what will it be spent on? With this in mind, we discussed various ways of helping homeless people you see without giving them money directly; this thinking informs our Donate Locate app.

Homelessness charities often tell the public not to give to homeless people on the street because the money is often spent on alcohol and drugs and only sustains the person’s homelessness. However, that is often when people feel most compelled to give.

The Donate Locate App is the solution to the issue. It allows users to donate a small amount – £1, £3 or £5 – to the charity when they see a homeless person, whilst at the same time recording their location on a hotspot map (via the phone’s GPS) enabling the charity’s outreach team to locate the homeless person.

The app has been developed to be used in The Connection’s catchment area of Westminster. However, it can be adapted for other homelessness charities operating in other areas.

The Donate Locate app launches today via Apple’s App Store. Download link here. 

The OutdoorMedia Centre (OMC), the marketing body for the Out Of Home (OOH) media sector, today announces the arrival of its new council members, Ocean Outdoor and Outdoor Plus – two leading digital Out Of Home specialists. 

Joining forces with Primesight, Clear Channel and Exterion Media, the announcement signals the OMC’s ambition to further highlight the power of OOH advertising.

Made up of key players from within the sector, the council will act as the united voice of the OOH industry, providing a forum to showcase the wide array of technical and creative formats it offers.

The expansion to the OMC’s council follows the recent appointments of Mark Craze as Chairman and Alan Brydon as Chief Executive, who will be taking up his post in May. OOH is a fast-evolving medium and with a strong council and new leadership team in place, the OMC will be looking to inspire and share ideas about the future of OOH in order to boost its share of advertising spend.

Mark Craze, Chairman of The Outdoor Media Centre, (pictured) said: “Out Of Home advertising has arrived at one of the most exciting stages in its history and we’re incredibly privileged to welcome two new council members who are passionate about the medium. With a strong and supportive council in place we can now work together to further illustrate how incredibly effective and powerful the Out Of Home medium is and strengthen our relationships with agencies, specialists and advertisers across the industry.”