“Controlled acceleration” As the communications and marketing worlds continue to converge, the challenge for independent mid-size agencies will be how to continue to scale in response to the global needs of a dynamic client base. Integrated, specialist services continue to be critical in delivering value-added services to clients, but to do this outside the US, agencies have to make bold choices in terms of what business verticals and horizontals they can leverage across geographies successfully.
In part one of a two-part series, Mark Blair, VP of EMEA at Brightcove, explores the unique value of live streaming video, how to use it to communicate with external audiences and how it can the benefit your business Live streaming video is gaining more widespread use across enterprise organisations. Its use isn’t new. Corporations [more ] http://bit.ly/2vCngsg
Naked Breasts Adorn Billboards For Breast Cancer Awareness Campaign Breast cancer awareness charity CoppaFeel, which has previously urged college students to touch each other's breasts and presented us with the Topless Female Trampolining World Championships , is, again, placing breasts front and center in its efforts to call attention to breast cancer. The charity has launched a new billboard and print campaign which consists of naked images of woman's breasts adorned with the one word each woman in the photograph uses to describe her breasts. From sensitive, to doughy to squidgy to firm, the effort aims to get women (and everyone else) comfortable with examining breasts for lumps and discussing breast cancer in general. Read ON