Bendon Launch : Heidi Klum Intimates will be stocked in more than 1800 retail stores globally - they are expected to double revenue


The German model has replaced Elle MacPherson after 25 years: Picture: Rankin.
The German model has replaced Elle MacPherson after 25 years: Picture: Rankin.
Heidi Klum has just released her first underwear range for Bendon: Picture: Rankin.<block
Heidi Klum has just released her first underwear range for Bendon: Picture: Rankin.
This is the body which has replaced “the body” as the new celebrity face for Bendon, and it’s pretty sexy.
Heidi Klum’s first range for the intimates brand lands in stores this month, just ten weeks after Bendon announced the ousting of Elle Macpherson after 25 years with the company.
The campaign, which was shot by acclaimed photographer Rankin, shows off the 41-year-old’s enviable figure as she models the range of red, pink and grey lace lingerie from the new line, called Heidi Klum Intimates.
The range will be stocked in more than 1800 retail stores globally and is anticipated to double revenue thanks to Klum’s worldwide popularity.

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